Found through BrandChannel.com (of course): Interbrand in association with Business Week published a report on the best brands of 2006 (watch out, it’s a PDF). Topping the charts, not surprisingly, was Coca-Cola. What did surprise me, though, was the brand value disparity between Microsoft (#2) and Apple (#39).
Regarding the beverage industry:
Broadening of the category and the myriad of options for beverages are the industry’s greatest hope and its greatest threat. A proliferation of product represents choice but also communicates confusion and potentially lower margins given the cost of specialty drink runs versus the mass appeal of signature products.