Aaron Brethorst

Round peg in a square hole, rabid generalist.

Helvetica: Not Just for Documents Any More

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A while back my dev lead, Paul, pointed out to me that all of the new signage going up inside of Microsoft was printed in Segoe, the new Windows Vista font. I might not have ever noticed this had he not pointed it out. Naturally, when I heard about Helvetica, the new independent film celebrating the font (seriously), I thought of him.

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. Helvetica will begin screening at film festivals worldwide starting in early 2007.

And yes, I will go to see this when it comes out :-)

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