Comments on: Hi, I’m a Mac and obsessed with oversimplification http://brethorsting.com/blog/2007/05/hi_im_obsessed_with_oversimplification/ Politics, User Experience, and Photography. Sun, 01 Aug 2010 20:06:56 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Nik Cubrilovic http://brethorsting.com/blog/2007/05/hi_im_obsessed_with_oversimplification/comment-page-1/#comment-141 Nik Cubrilovic Wed, 09 May 2007 11:05:06 +0000 http://www.brethorsting.com/uidesign/2007/05/hi_im_obsessed_with_oversimplification.html#comment-141 If there is one thing MSFT is good at when selling software is that they know how to have hurdled pricing. They get the most out of what a consumer is willing to pay (which is the whole idea) meaning they maximize profits. Apple having a single flat price might make sense from a consumer perspective, but from a business perspective (eg. from their perspective) they aren't maximizing income. You will likely see Vista range in price from $2.50 (Africa etc.) through to $900 (signature edition) and every step in between. Almost the same thing in each case but targetted at a specific group of users. You can't blanket 90% of the PC market with a single release and price point :) If there is one thing MSFT is good at when selling software is that they know how to have hurdled pricing. They get the most out of what a consumer is willing to pay (which is the whole idea) meaning they maximize profits. Apple having a single flat price might make sense from a consumer perspective, but from a business perspective (eg. from their perspective) they aren’t maximizing income.

You will likely see Vista range in price from $2.50 (Africa etc.) through to $900 (signature edition) and every step in between. Almost the same thing in each case but targetted at a specific group of users. You can’t blanket 90% of the PC market with a single release and price point :)

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