Aaron Brethorst (Page 145)

Jul 24, 2006
Branding

Rebranding Detroit -

Another oldie-but-goodie: BrandChannel.com (which I’m becoming addicted to) published an article back in 2004 about Detroit’s efforts to shed its “toothless and anarchic” image. Detroit had a significant opportunity to pull off an effective, widel...

Jul 24, 2006
Branding

Never Forget About Fun

I just read a blog post from Robert Scoble about Zillow, the super-hot real estate start-up based here in Seattle. Robert discusses Zillow underpricing his Bothell, WA house’s value by $30,000, and why it’s best to buy a house in Half Moon Bay dur...

Jul 24, 2006
Vista

Channel 9 Interview with Jenny Lam, the Windows Ux Poobah

This is an oldie, but a goodie. Jenny Lam, Creative Director for the Windows Ux organization, MSX, did an interview with Robert Scoble for Channel 9 a while back, where she chatted with him about “this whole Experience thing.” You can see the 40 ...

Jul 24, 2006
Branding

Brand, Identity, and Snarky Commentary

I just stumbled across the Identityworks website, by way of Digg. Although I’ve never seen Identityworks before, it’s rapidly becoming a new favorite. Dating all the way back 1998, the site catalogues brand and logo changes from across the Fortune...

Jul 23, 2006
Apple

The Gold-Standard for UI Guidelines

For as long as I’ve been involved in UI design, I have considered the Apple Human Interface Guidelines to be the gold-standard of User Experience guidelines. They are available on Apple’s developer website, and are well-worth reading, regardless o...