Aaron Brethorst

Round peg in a square hole, rabid generalist.

Motorola Unveils a ‘Dumb’ Phone

| Comments

It seems almost painfully obvious, in a way, but some people don’t actually want more features, doodads, gizmos, or gewgaws sticking out of their phone (admittedly, I’m not one of them: I still want GPS, 3G data, Wi-Fi, and a qwerty keyboard on my Windows Mobile phone). For them, Motorola has just unveiled the Motofone, which features such battery-saving novelties as an e-ink screen, while still retaining a good bit of Moto’s recent aesthetic awesomeness:

[Motorola] hopes the design will help win new customers in large emerging markets, such as India, where there isn’t yet a “signature product” equivalent to the Razr…The phone may also appeal to new users in countries such as the United States, he says, or to anyone who just wants a simple phone that works well.

Comments